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    PMMA websites win creativity awards

    PMMA’s (Presbyterian Manors of Mid-America’s) brand new giving website, Giving.PresbyterianManors.org, won a platinum award from the Hermes Creative Awards competition. The newly redesigned Art is Ageless website, ArtIsAgeless.org, received a gold award and the 2019 Art is Ageless® calendar received an honorable mention.The new giving site shares the stories of how donors and volunteers are improving and affecting the lives of residents in PMMA’s communities in Kansas and M...  Read More...

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    The Problems With Do-It-Yourself Online Wills

    By Marguerite C. Lorenz for Next AvenueAs a professional trustee and executor, I have seen hundreds of estate-planning documents, including some from do-it-yourself online services. I appreciate that using a DIY site to draft a will can save money and time.   Read More...

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    PMMA unveils new brand identity

    As an organization evolves and grows, so should brand awareness. In the past year, Presbyterian Manors of Mid-America has embarked on a journey to create a brand image that could represent all its communities and provide greater brand awareness for the entire PMMA system.The challenges were great. The new mark had to reflect PMMA’s core values, mission and beliefs.   Read More...

  • Boomers Fondly Remembering Their Favorite Childhood Brands

    By Barry Silverstein for Next AvenueIf you’re a boomer, do you have fond memories of the Saturday morning TV shows that entertained you as a child? Those shows were engaging, but they were also vehicles for brand advertising. Chances are that’s how you first got to know your favorite cereal, soft drink and snack food brands."Boomer brands" such as Kellogg’s Frosted Flakes, Good Humor ice cream and Hostess Twinkies claim a cherished position in our memory banks.  Read More...

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    Married? Widow? Whatever

    By Jill Smolowe for Next AvenueI was sitting in the office of a new doctor, which is to say, I was filling out a lot of paperwork. There were blank boxes that required my health insurance information. Columns of medical conditions that required Yes/No responses to document my health history.  Read More...

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