PMMA wins Mature Media Awards
PMMA (Presbyterian Manors of Mid-America) is on the winners’ list in the 29th annual National Mature Media Awards Program.
The Mature Market Resource Center, a national clearinghouse for the senior market, recognizes the nation’s finest marketing, communications, educational materials, and programs designed and produced for older adults. Recently the company announced its winners for the 29th Annual Mature Media Awards that included PMMA (Presbyterian Manors of Mid-America) for the 10th consecutive year.
PMMA received a gold award for the 2020 Art is Ageless® Calendar. The newly redesigned PMMA community websites received a Silver Award.
Art is Ageless is a trademarked program of Presbyterian Manors of Mid-America, a faith-based not-for-profit organization with 16 retirement communities and two hospices in Kansas and Missouri. Each community holds a juried art competition exclusively for people age 65 and older. Winning art is selected to appear in a calendar or note cards. Periodic programs and classes are held throughout the year to encourage seniors to express their creativity.
Art is Ageless began in 1981 when resident art was featured in the first Art is Ageless calendar. Knowing how a creative outlet can benefit the mind, body and spirit is just one reason that in 2006 PMMA opened its Art is Ageless competition to all seniors in the area. Learn more about the program at ArtIsAgeless.org.
The new community websites were redesigned to meet current search engine optimization and user experience standards and improve the mobile user experience. The sites were designed in collaboration with Five19 Creative, an advertising agency based in Richmond, Va.
The entries were judged by a distinguished panel of mature market experts from across the United States for overall excellence of design, content, creativity and relevance to the senior market.