PMMA wins marketing awards
PMMA’s (Presbyterian Manors of Mid-America’s) 2021 Art is Ageless® calendar won a gold award from the Healthcare Advertising Awards. In addition, the PMMA COVID-19 response materials received a silver award. The 38th annual competition is administered by Healthcare Marketing Report.
Art is Ageless is a trademarked program of PMMA, a faith-based organization with 15 senior living communities in Kansas and Missouri, two hospices and a new community under development in Colorado Springs. Each community holds a juried art competition exclusively for people age 65 and older.
Historically, winning art is displayed in the ever-popular Art is Ageless calendar and greeting cards. Electronic greeting cards featuring winning artworks can be sent by visiting ArtIsAgeless.org. The 2021 calendar celebrates the 40th anniversary of the program. Started in 1981 when resident art was featured in a calendar, the competition is now open to all seniors in the area. Learn more about the program at ArtIsAgeless.org.
Throughout the COVID-19 pandemic, PMMA provided materials to its communities to communicate with residents, families and employee about the pandemic, safety practices, positive cases and visitation. A special Media Room was developed for the PMMA website to house communications and resources related to the pandemic.
The Healthcare Advertising competition, received more than 4,000 entries, making the awards the largest healthcare advertising awards competition and one of the 10 largest of all advertising awards. A national panel of judges were engaged to review all entries based on creativity, message effectiveness, consumer appeal, graphic design and overall impact.