PMMA’s (Presbyterian Manors of Mid-America’s) 2020 Art is Ageless® calendar and new logo won gold awards from the Healthcare Advertising Awards. In addition, the PMMA community newsletters redesign received a silver award. The 37th annual competition is administered by Healthcare Marketing Report.
Art is Ageless is a trademarked program of PMMA, a faith-based organization with 16 senior living communities in Kansas and Missouri, two hospices and a new community under development in Colorado Springs. Each community holds a juried art competition exclusively for people age 65 and older.
Historically, winning art is displayed in the ever-popular Art is Ageless calendar and greeting cards. Electronic greeting cards featuring winning artworks can be sent by visiting ArtIsAgeless.org. Started in 1981 when resident art was featured in a calendar, the competition is now open to all seniors in the area. Learn more about the program at ArtIsAgeless.org.
Also awarded at the gold level, PMMA’s new logo provides a unified brand for PMMA and it’s communities. The elements of the logo represent the three levels of living (independent, assisted and healthcare) or outstretched arms that protect and serve our residents. These elements are blue to suggest energy and action because it empowers residents to remain healthy, active and engaged. It also underscores respect and understanding that seniors, as citizens and individuals, retain their rights to life, liberty and the pursuit of happiness.
The logo has three different diamond colors, utilizing colors from the previous PMMA logos. The diamond elements sit atop the “V” elements to signify the core purpose of our organization. The PMMA gold diamond relates to the Presbyterian Manor gold standard for providing quality senior services; the purple diamond refers to the faith-based mission that is fulfilled daily by the staff members at each PMMA community; the Aberdeen green diamond refers to the commitment to healthy living through the intentional balance of physical, emotional, social, spiritual and intellectual components of wellness. The newsletters, which received the silver award, were redesigned to incorporate the colors and elements from the new logos.
More than 4,000 entries were received in the Healthcare Advertising competition, making the awards the largest healthcare advertising awards competition and one of the 10 largest of all advertising awards. A national panel of judges were engaged to review all entries based on creativity, message effectiveness, consumer appeal, graphic design and overall impact.